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Friday, August 22, 2014

All About Sales Training Programs

By Dora Reed


Many companies would have a team dedicated to direct selling in order to not only rack up some profits by directly selling products but also try to build relationships between the company and the clients. Now being a salesperson is not as easy as many people would think of it to be. In order to become a really good salesperson, one has to first undergo some sales training programs wherein he will learn the art of salesmanship in order to sell items.

Now when it comes to closing a sale, most salespeople would follow the very famous seven step sales process. Now the first step in this process would be the product knowledge part. Now in this part, one would be studying the product very extensively so that when the prospect would ask questions about it, he will be able to give a reply.

Once one has already studied the product both inside and out, then he must learn how to hunt for prospects. Now this process is known as prospecting and it involves looking for people who may be potential clients. In order to do this, one will be taught how to segment the market and also to zoom in on the people who may be buyers.

The third lesson in the program would then deal with how to approach the person who is a potential client. Now do take note that this is probably the hardest part of the process because if this part screws up, then the whole process screws up. Now in order for salespeople to be able to approach properly, the teachers will have to teach them some techniques.

Once the salesperson was able to get over the barrier of the potential client, then the next thing to do would be to assess the needs of the prospect. He will be doing this by asking questions about the needs and wants of the prospect. He will then tailor fit his presentation to the needs and wants of the prospect.

Now after one has done all of that, then he will now proceed with the presentation. Now as stated above, he has to make his presentation be able to fit all the needs and wants of the prospect. He also has to be able to know how to talk about the product because he will be doing just that in this step.

When his presentation is already done, then now would be the time to try to close the sale. Now in order to properly do this, one has to make use of certain lines that are known as closes in order to do this. Of course in the program, he will be taught the kinds of closes and when to use which.

Now the last step and the most often neglected one would be the follow up. Now since salespeople have a notion that they are only after selling the product, they would often not follow up anymore. Now this must still be done because these customers may be potential loyalty customers which is good for the salesmen and the company.




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