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Friday, April 19, 2019

How Your Subconscious Mind Rules Your Behavior

By Maria Fox


Applied and behavioral psychologists have known for quite some time that behavior can be shaped by personal experiences and the environment. While this is the case, a new book by Leonard Mlodinow, Subliminal: How Your Subconscious Mind Rules Your Behavior claims that behavior is most often ruled by the subconscious aspects of the mind. In the book, the author uses a combination of math, physics and scientific fact to prove this to be the case.

Known mostly for self-help works based in physics, the author and physicist has also been recognized for several groundbreaking discoveries in physics. Mlodinow has been on the staff at Caltech twice in what has become a long and respected career. Whereas, five of Leonard's books have been listed as best sellers by the New York Times.

In addition to these major publications, Leonard has also contributed to a number of journals, newspapers and periodicals. Whereas, the author has appeared on media programs such as Morning Joe, ABC's Nightline and Through the Wormhole to name a few. In addition, to writing self-help books, Mlodinow has also written for television which included scripts for Star Trek: The Next Generation an MacGyver.

Leonard was born to holocaust survivors, a father who spent time in a concentration camp and a mother who was housed in a labor camp. General Patton liberated Mlodinow's father in 1945, though it is unclear as to how Leonard's mother was liberated from the labor camp. While the two never knew one another during the holocaust, the couple met in Brooklyn, New York in 1948, fell in love and were married the same year.

Initially having attended Brandeis University in Massachusetts, Leonard dropped out of college in 1972. Upon doing so, Mlodinow traveled to Israel on a work kibbutz. At which time, the young worker and student fell in love with physics. A love which most likely came to pass after having read several books by infamous author and physicist Richard Feyman. For, Feyman's books were the only books in the kibbutz library which were written in the English language.

Upon returning home from Israel, Leonard added physics to a double major of chemistry and math and began work towards a doctoral degree in physics at University California Berkeley. In the process, Mlodinow in preparing a final thesis, worked with Nikos Papanicolaou to develop a new application for problem solving in infinite dimensions. After which, the two discovered that corrections were necessary in order to prove that the world in which humans live is a three dimensional one.

Upon leaving Berkeley, Mlodinow obtained a faculty position at California Institute of Technology. While still at Caltech, Mlodinow became a Research Fellow in theoretical physics. In fact, this fellowship most likely led Leonard to Germany where a second fellowship was awarded from the the Max-Planck-Institute for Physics and Astrophysics.

The author and physicist returned to America and Caltech in 2005 as a teacher in math and physics. Mlodinow continued to write while teaching at the institute until 2013 when the author left to write on a full time basis. Since then, Leonard has continued to release additional self-help books, participate in radio talk shows, network, cable and satellite television talk shows and lecture on an ongoing basis.




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