It is not only by writing checks but more importantly by playing the part of a worker in programs and activities aiming to give back to communities that the Millennial generation is rapidly becoming well known. It makes sense indeed that they are after more than just their paychecks. Getting engaged, doing meaningful work and making a difference is what Generation Y wants. Through their jobs, they become actively involved in corporate workplace giving programs.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Be Innovative: There's a reason the term "hipster" was born along with Millennials. They are cool, and they like to be a part of things that are trendy. Old tried and true corporate giving programs may be considered stale and outdated by this generation. Look outside your organization for new, creative, and fresh ideas that allow your company's goals and strategy to be achieved differently. Think out of the box to generate interest in your workplace giving campaign.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Directing on Communication: Lots of information needs to be accessed to and enable sharing - these are important for the Millennials. This then calls for your workplace giving programs to be those allowing workers to connect, recommend ad disclose contributions in however way they can. Make sure you give them updates and allow them to share their targets and accomplishments with others in their network.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Be Innovative: There's a reason the term "hipster" was born along with Millennials. They are cool, and they like to be a part of things that are trendy. Old tried and true corporate giving programs may be considered stale and outdated by this generation. Look outside your organization for new, creative, and fresh ideas that allow your company's goals and strategy to be achieved differently. Think out of the box to generate interest in your workplace giving campaign.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Directing on Communication: Lots of information needs to be accessed to and enable sharing - these are important for the Millennials. This then calls for your workplace giving programs to be those allowing workers to connect, recommend ad disclose contributions in however way they can. Make sure you give them updates and allow them to share their targets and accomplishments with others in their network.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup likes blogging about corporate social responsibilities. For additional info about philanthropic solutions for businesses and non profit organizations, or to know competitive advantage of corporate philantrophy, please visit the Truist.com website now.
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