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Sunday, December 29, 2013

Directing Employee Recruitment Via Corporate Giving Programs

By Sebastian Troup


If there is one thing that today's working is struggling to balance it would be - that ability to make a living even with an unpredictable economy while maintaining that fervent desire to find a deeper meaning which goes beyond the "paycheck" in their work by desiring to do good deeds.

Employers are likewise balancing priorities: While maintaining a sustainable level of profit is as important as ever for business growth and prosperity, public and business leaders alike feel that companies have a moral obligation to give back to the communities that create their profit.

Balancing these two acts can be complementary for both through a leveraging of the power of programs intended for corporate giving being an operational tactic to recruit employees.

According to studies, employees these days actually come with priorities differently defined compared to those of the previous years. Today, many employees are not solely after getting paid really well or in getting excellent benefits package because they are now keen to what kind of culture the workplace of their prospective company of employment possesses. What they want to determine is how high they can be given by the company in terms of autonomy and empowerment as well as whether they share mutual missions and values with the company.

With those factors in mind, many job seekers - especially Millennials just out of college with highly sought-after technical knowledge - are foregoing slightly higher wages in favor of employers who are socially active and demonstrate a commitment to causes they have a passion for.

An employee volunteer program becomes healthy when it is able to provide paid time off for those willing to volunteer for a cause within the community and it serves to be an appealing factor for potential employees already committed to some sort of volunteer or charity works.

Offering employees the chance to participate in a charitable payroll deduction system can be an excellent option for those who want to give, but simply don't have a great deal of free time that they can devote to a charitable cause. In this way, they can donate easily and not have to worry about writing out checks or filling out forms.

No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.

A company with such a positive reputation tends to attract the attention of more potential employees, giving the company ample opportunity to choose the best and brightest available. Cause marketing attracts more customers as the company's positive reputation spreads via online media and word-of-mouth.

A company committed to a long term corporate giving program that involves its employees will also enjoy a much higher level of employee engagement, increasing productivity and profitability while boosting morale.

If a company is able to have a culture of philanthropy, this comes as a highly preferred environment amongst new recruits as they can join and start immediately with committing to the organization which they will see from those who have been there long before them. This appears to be self-replicating and of a synergistic pattern proving to only grow more powerful through time.




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